Amazon (NASDAQ:AMZN) showed a significant drop in the number of products available for purchase on Black Friday.
According to data from 360pi with a sample of more than 7,000 products across multiple categories, Amazon either sold out on a high number of items and was able to replenish stock on Black Friday, or the online retailer may have pulled back its number of listings in order to have a strong in-stock position.
In addition, Amazon had a notable spike in price changes on Nov. 26, up 18.48 percent, and Nov. 27, up 17.16 percent. The data also noted that Amazon changes prices more often on the marketplace's best-selling items.
Amazon did, however, offer the lowest price compared to other retailers on close to 80 percent of the 7,000 items sampled during Black Friday weekend. These findings are consistent with 360pi's other studies over the course of 2015, which found Amazon held between 75 percent and 90 percent of the lowest prices—or the same as the lowest prices—on their sampled assortment.
Toys and electronics are known as the big gift categories over the Black Friday shopping weekend. Looking specifically at electronics sales in November, 360pi found that a leading category expert beat out Walmart on price as Amazon's closest competitor in more than 1,000 items in Amazon's own assortment.
However, in the category of toys, Target, Walmart and Amazon matched exactly on price in a sample of more than 500 items.
According to Slice Intelligence, Amazon dominated Black Friday with 35.7 percent of all online spending, a huge lead over second place Best Buy. Though the company did not release actual sales results, Amazon said that Amazon Fire products were hot sellers.
-See this 360pi report
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