Amazon (NASDAQ:AMZN) is working on a new shopping experience similar to Pinterest pinboards. Stream, as it's called, will offer consumers a list of products for men, women and the home in an easy-to-browse format.
The products shown in Stream are sponsored and updated daily, NextWeb reported. The view only displays a photograph of the product and the price. Items selected can be saved to a wish list that is separate from the traditional Amazon wish list.
Amazon has not yet released a statement or made mention of the service on its sponsored ad placement options.
The interface lends itself to browsing on phones and tablets.
The announcement comes on the heels of several new service launches this month made by Amazon. For example, the e-commerce giant recently expanded its private-label line to include food items such as milk, cereal and baby food. Amazon also announced that same-day delivery has become available to Prime members in 14 cities across the United States.
-See this NextWeb article
Amazon makes same-day delivery free
Amazon Fresh now delivering in parts of New Jersey
Amazon takes on Etsy with Handmade
Amazon, Manhattan eateries partner for one-hour delivery
Amazon's Web Services shine, up 49%