Amazon (NYSE:AMZN) denied Thursday that it is considering a free streaming media service after reports surfaced it could be adding a new streaming service.
The denial follows a story by The Wall Street Journal Thursday that Amazon would launch a free, ad-supported streaming video service parallel to Amazon Prime, which allows paying members to view certain movies and TV shows without ads. The story said the free ad-supported service could let non-Prime members watch licensed programs, Amazon original. video series and music videos
"We have a video advertising business that currently offers programs like First Episodes free and ads associated with movie and game trailers," said Sally Fouts, Amazon's public relations manager, reports Variety. "We're often experimenting with new things, but we have no plans to offer a free streaming media service."
Amazon has invested heavily in making TV shows and movies available to Prime customers, but it's still a small player compared to Netflix and Apple (NASDAQ: AAPL). The company is reportedly on the verge of announcing a new set-top box, which is suspected to be revealed at a news media event in New York on April 2 reports Re/code.
This is the second time in recent months that rumors about an Amazon streaming service have surfaced. In January, Amazon denied reports that it would be debuting a new online pay-TV service after news broke that the company reportedly inked a deal with U.S. media companies to acquire rights for the service. The deal would have offered existing channels with live programming over the internet. However, Amazon refuted the reports the next day.
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