Amazon Dash to get competition

Amazon's Dash buttons let shoppers reorder products with the push of a physical button, and now they could be getting some competition.

Tel Aviv-based Kwik has designed a similar product and is working with several large brands, including Domino's, Budweiser and Huggies, to make the buttons widely available, according to TechCrunch.

Kwik has already secured $3 million in seed capital from Norwest Venture Partners.

"Consumers like the convenience and simplicity of smart buttons," said Sergio Monsalve, partner at Norwest Venture Partners. "This market is too big for only one player."

The technology works as open ecosystem and brands can choose their delivery and payment partners. The buttons will be free to consumers – Amazon's are $4.99, but the cost is later credited back based on a purchase – and Kwik gets a cut of each purchase.

Amazon launched Dash in April 2015 to Amazon Prime subscribers and now has more than 100 buttons available to reorder items ranging from laundry detergent to condoms.

For more:
- see this TechCrunch story