Amazon cuts price of Prime membership for one day

Amazon (NASDAQ:AMZN) is cutting the price of its annual Prime membership for just one day. Usually $99 a year, consumers who want to become Prime members this Friday can join for just $67 a year.

The discount is being offered in celebration of the marketplace's original series "Transparent" that won five Emmys this week at the 67th Annual Primetime Emmy Awards, Chicago Tribune reported.

The deal starts at midnight EST on Friday night and will end one minute before noon PST. 

"Transparent" first debuted in 2014. Last Sunday, the series won five Emmys, including two for outstanding lead actor and outstanding director for a comedy series.

Amazon has been pushing its Prime membership offers this past year. Last week Amazon offered members free access online to The Washington Post for six months. The company also recently announced an expansion of its Prime Now same-day delivery options, now reaching 13 cities, with the latest additions being Los Angeles and Orange County areas.

As of July, Prime had 44 million members, adding 3 million in just the three months prior. Prime membership comes with several perks such as music and Prime Instant Video and free, two-day shipping. However, Amazon is now testing a new system for merchants, and depending on where the package is being delivered, the item may no longer qualify to ship within 48 hours for free.

For more:
-See this Chicago Tribune article

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