Amazon.com Racks Up A Good Season

Amazon.com this week touted sales figures that make the 2006 holiday season its best, with one day (it was Dec. 11th, for those who track such trivia) ringing up more than 4 million items.

The company also boasted of some impressive speed sales, such as selling 1,000 Xbox 360s in 29 seconds and 1,000 Axion DVD players in 34 seconds. (Note to marketers: Add more Xs in your brand names.)

Let's look at some of the wonderfully trivial Amazon holiday claims for this year. The company announced that "one of Amazon's most remote shipments" was a copy of Mission Impossible—the Complete First season that went to Wainwright, Alaska. It actually sold a $20,000 MP3 player, which is cast in 750 gold (18 karat) with 63 diamonds (one-karat). The last Prime order placed in time for Christmas delivery contained a Bogen-Manfrotto Classic Tripod (Silver) delivered to Norman, Oklahoma on December 23rd. Its top-selling toys were Radica 20 Questions, Laugh & Learn Cuddly Learning Puppy and Princess Genevieve Doll — Barbie In the 12 Dancing Princesses. The top-selling Kitchen items included the Matfer Exopat Nonstick Baking/Roasting Sheet, Santa Fe Quesadilla Maker and Calphalon's Commercial Hard-Anodized 12-in Everyday Pan.

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