Amazon captured 35% of Black Friday sales

Amazon (NASDAQ:AMZN) dominated Black Friday with 35.7 percent of all online spending, a huge lead over second place Best Buy, according to Slice Intelligence.

Slice used data from receipts linked to its package tracking app, and told TechCrunch that Amazon led all retailers by a wide margin in sales on Nov. 27. Best Buy was second with 8.23 percent of total online sales; Macy's followed with 3.38 percent; Walmart had 3.35 percent; and Nordstrom took 3.11 percent of the day's sales.

Amazon hasn't released sales numbers for the holiday weekend, but did say that Amazon Fire products were hot sellers. Leading up to Black Friday, 51 percent of all shoppers said they planned to shop Amazon over the holiday weekend.

Slice reported that total Black Friday sales grew 7 percent over last year, but sales leading up to Black Friday grew 14 percent, peaking on the day before Thanksgiving as retailers launched early holiday promotions. Wednesday Nov. 25 showed a 20 percent bump in online revenue compared to 2014.

And despite retailers' unrelenting focus on capturing millennial market share, baby boomers still spent the most on Thanksgiving weekend. The older generation made 31.4 percent of all sales, up from 30.2 percent last year.

For more:
-Read this TechCrunch article
-See this Slice study

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