Amazon (NYSE:AMZN) has taken to the funnies with the acquisition of ComiXology, a platform in digital comics, for an undisclosed amount on Thursday. The deal could allow Amazon to take the lead in the market for online comic books.
ComiXology distributes digital comics from 75 publishers, including Marvel and DC Comics. In addition to the iPad, ComiXology offers its app on Amazon's Kindle Fire, as well as other devices that run Google's Android operating system. ComiXology has a Windows 8 app as well. The company announced its 100-millionth comic download in late 2012, and its 200-millionth download last fall.
"We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers," David Naggar, Amazon's VP of content acquisition and independent publishing.
Amazon didn't release details on how the merger will play out, but the companies did say there is no timeline for consumers on either the Kindle platform or those with the ComiXology app to notice a difference in their reading experiences. The deal is expected to close in the second quarter of 2014.
ComiXology will continue to exist as a wholly owned subsidiary of Amazon based in New York City, says CEO David Steinberger, ComiXology co-founder.
ComiXology debuted in 2007, first as a "pull list" service to aid consumers shopping for print comics at brick-and-mortar stores. The company's "Comics" app followed in 2009, as both an online store for digital comics and an e-reader platform with their patent-pending "Guided View" option. Releases from major North American comic book publishers are currently available via ComiXology, and their technology is used by both Marvel and DC Comics for their separately branded digital comics apps.
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