Amazon (NASDAQ:AMZN) has blocked customers from pre-ordering Disney movies as its latest move in the dispute with Hachette publishing.
"Maleficent" and "Captain America: The Winter Soldier" are among two summer blockbuster DVDs that are not available on Amazon's website for purchase, reported the Chicago Tribune. Both movies are available for pre-order on Amazon's streaming service.
Last week Amazon told the publisher that lower prices make sales go up, citing that for every copy of an e-book selling at $14.99, Amazon could sell 74 percent more if they were priced at $9.99.
In retaliation, a letter signed by 900 authors was published in the New York Times on Sunday, urging readers to tell Amazon to change the price of digital books.
Amazon's dispute with Hachette has intensified over the past few months. In June, the publisher complained that Amazon was slowing down the shipment of its book titles to consumers to negotiate better pricing. As a result, shoppers began boycotting Amazon and the results were a 40 percent jump in book sales at Walmart (NYSE:WMT).
The move could have a significant effect on the home entertainment market because few films achieve profitability in theaters and often rely on DVD sales to make money.
Forrester Research estimates that Amazon dominates 60 percent of the market for digital books. The retailer helped pioneer the e-book market with the launch of the Kindle in 2007.
Other publishers are making moves to retaliate against Amazon's pricing policies as well. Last month, HarperCollins relaunched its site to sell books, e-books and audiobooks directly to shoppers.
-See this Chicago Tribune article
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