Amazon, Blackhawk expand gift card capabilities

Amazon (NASDAQ:AMZN) has teamed up with Blackhawk Network to improve gift card redemption. Now, using the new Amazon Wallet app, shoppers will be able to store, redeem and check balances on gift cards from major retailers and restaurants.

"We are happy to be working with Amazon to bring today's mobile consumers a more convenient way to manage and spend gift cards from a wide selection of retailers," said Talbott Roche, president, Blackhawk Network. "We're confident customers will enjoy the enhanced digital experience this new, secure, flexible mobile payment option offers."

Amazon customers can now load information from gift cards—physical or digital—into their Amazon Wallet. This information can be viewed from the app or online, and the gift cards can also be redeemed in-store by showing them on mobile phones.

The Amazon app comes already installed on the Fire phone and can be downloaded by customers with Android phones running 4.0 or above.

The app was released just a month after the launch of Amazon's Fire phone. The retailer is currently offering developers and programmers incentives to create new apps for Fire phone.

"Blackhawk Network's expertise in gift card management provides our customers with access to the retailers they want and the digital experience that Amazon is committed to delivering," said Charlie Kindel, director, Amazon Local Commerce. "Together we are helping consumers get the full value of their gift cards with the safety and convenience of storing them digitally. Instead of fearing they might lose or forget about them, they can have them on hand to use wherever and whenever they choose."

For more:
-See this Blackhawk press release

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