Amazon adds merchant items to Prime

Amazon (NASDAQ:AMZN) has begun quietly rolling out a program that drastically increases the number of products eligible for Amazon Prime's two-day shipping option. The e-commerce retailer is now offering items from its market partners to be shipped directly from warehouses to consumers, via Prime, according to the Wall Street Journal blog. Previously, all partner merchant items had to be shipped from an Amazon warehouse to be considered Prime. Merchants signing up to be a part of Prime have to absorb the costs associated with faster shipping. Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.