Amazon adds merchant items to Prime

Amazon (NASDAQ:AMZN) has begun quietly rolling out a program that drastically increases the number of products eligible for Amazon Prime's two-day shipping option. The e-commerce retailer is now offering items from its market partners to be shipped directly from warehouses to consumers, via Prime, according to the Wall Street Journal blog. Previously, all partner merchant items had to be shipped from an Amazon warehouse to be considered Prime. Merchants signing up to be a part of Prime have to absorb the costs associated with faster shipping. Story