Amazon: 50% Of Holiday Shoppers Visited On Mobile

It's been a big holiday season for online retailers and Amazon (Nasdaq: AMZN) says the growth has been largely driven by mobile shopping. The online giant said that more than half of customers shopped using a mobile device this holiday season.

The company also reported that shoppers ordered more than five toys each second from mobile devices from Thanksgiving to Cyber Monday. 

"While Amazon does not disclose specific mobile commerce volume, we estimate that more than $20 billion of merchandise was purchased on Amazon this year via smartphones and tablets," said Colin Sebastian, a Baird Equity Research analyst.

This holiday season, Amazon broke records both on mobile and in overall sales and shipping volume. According to Amazon, this year was a record-setting holiday season for Amazon Prime, with more than one million customers joining in the third week of December.

For more see:
-This Amazon press release
-This Mobile Commerce Daily article

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