All tweets aside, Amazon sold 18% more than on Black Friday

Throughout Amazon's (NASDAQ:AMZN) first Prime Day, news outlets were running stories referring to the sales as disappointing and unimpressive. And those were the kind ones. It was not at all what was expected from the e-retailer's 24-hour sale.

In fact, a roundup of Twitter comments, though hilarious, spoke to the public's disappointment. One tweet compared the selection to "browsing through a Goodwill in a wealthy neighborhood," and another referred to it as "the worst first date possible, I am pretty sure this is not going to lead to a second day."

But the day was nothing to laugh about—Amazon posted record-breaking results.

Read the rest of this story, including expert analysis and data results, on FierceRetail.