As Apple (NASDAQ:AAPL), and the media, prepares for its annual developer conference (WWDC), the rumor mill is at full tilt with speculation of a new larger screen iPhone, new mobile devices and updated operating systems. But what can retailers expect from the technology company? All eyes are on Apple to announce new iBeacon and smart home initiatives.
IBeacons have been a hot topic in the retail industry all year, as stores begin adding the devices and enabling apps for better shopper engagement and personalized experiences. And while it's impossible to know if Apple will announce anything new in the space, it will likely showcase the power of iBeacon and highlight new retail initiatives to promote future engagement.
Some expect Apple to launch a new smart home platform that would let third party hardware and software providers develop smart home systems for Apple mobile devices. The new platform could borrow from the iBeacon system to communicate with devices, something that should be very familiar to savvy retailers. The indoor positioning tech has proved extremely useful to stores wanting to notify shoppers of offers via push notifications.
WWDC commences Monday afternoon and FierceRetail will cover retail-related announcements.
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