Alibaba wooing US retailers

Alibaba (NYSE:BABA) is putting forth great effort in 2015 to win over U.S. business by offering incentives to sell to China's growing middle class. One of the biggest selling points for U.S. retailers is the company's partner Alipay, a Chinese electronic payments system. The strategy, which was outlined to Reuters by executives who work directly with Alibaba, aims to gain goodwill in the Western Market. Story