Aldi is getting ready to open its first stores in Southern California, a long-awaited and much buzzed-about market entry for the chain.
The California locations are in highly competitive markets with a population keenly interested in health and wellness. Aldi has been carefully repositioning itself to accommodate these shopper preferences and recently revamped checkout lanes to include healthier snack options, expanded fresh foods and made its private label assortment free from additives.
More than 90 percent of Aldi's product selection are private label, and these products are now free of certified synthetic colors, partially hydrogenated oils and added MSG. Dairy products are now all free from artificial growth hormones.
"There is a strong appetite among Southern Californians for an alternative place to shop, and we are eager to show them the significant benefits that can come from shopping at Aldi, both for their wallets and lifestyles," Gordon Nesbit, Moreno Valley division VP, said in a statement.
Aldi will host grand openings for stores in Fontana, Yucaipa, San Bernardino, Lake Elsinore, Moreno Valley, Beaumont, La Quinta and Palm Springs on March 24. In all, the low-priced grocer plans to open 45 new stores this year in Southern California. The company's five-year plan calls for 650 U.S. stores.
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