Aldi poses growing threat to US grocers

German grocery store chain Aldi is eating away at the market share of U.S. supermarkets. And why? It has cut down on conventional supermarket services while giving back in other ways that seem to have taken priority among U.S. shoppers. Aldi offers private label knockoff brands at a cheaper price. Although it has cut out various customer service departments—no stockboys and no extra staff to return carts (which are taken and returned by customers using a 25 cent deposit)—Aldi seems to have perfected the knockoff brand strategy by creating labels similar to name brands, making the selection process easy and affordable. Story

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