Aldi now accepts credit cards—Visa, MasterCard, Discover and American Express—at all its stores in the United States. It's the grocer's latest move to make its brand and positioning more acceptable to a wider range of shoppers.
The extreme value grocery chain has been gradually introducing new products and programs designed to appeal to upper-income, health-conscious shoppers and millennials, both groups that are accustomed to paying with plastic or digital means.
"As Aldi continues to evolve by expanding its product lines and moving into new markets, the way we do business will continue to evolve as well," said Jason Hart, Aldi's CEO. "We care about being able to make our customers' shopping experiences simpler and better every time they come to see us; and offering them the convenience of using their credit cards will help us do just that."
The chain's cash and debit card only policy, along with shopping cart rental and bring-your-own bag rules, helped keep costs down. This recent change won't affect prices in stores, according to a company statement.
Aldi is prepping for its Southern California market entry and that population of health-conscious shoppers. The grocer has been carefully repositioning itself with revamped checkout lanes to include healthier snack options, expanded fresh foods and a private label assortment free from additives.
There are 45 stores scheduled to open this year in Southern California and the company's five-year plan calls for 650 U.S. stores.
-See this Aldi announcement
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