Aisle Sensor Data Avalanche To Hit By September

The data from several unrelated retail sensor projects—all of which track consumers electronically during their shopping experience—will be hitting IT desks soon, as no fewer than three such efforts are going to be announced by September.

Retail marketers are notorious for arranging for a ton of data to be collected, only to have the task of making sense of it fall on IT. In this case, marketers and their love of dollars and sensors have outdone themselves, with today's CRM data of what consumers actually purchase becoming a rounding error when compared with the sensor data tracking every move and every potential move. Read more.