Ahold USA announced that Amy Hahn has been appointed to the newly created position of senior vice president of marketing, effective April 28.
In this role, which will be based in Carlisle, PA, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution. She will also be responsible for developing digital retailing and loyalty plans.
"Amy brings a wealth of retail marketing experience to her new role with Ahold USA and will be utilizing her expertise to drive the voice of the consumer throughout all of our communications and loyalty initiatives," said Jan van Dam, executive vice president, marketing, supply chain and e-commerce.
Hahn joins Ahold USA after more than 20 years with The Hershey Co., where she established a reputation for driving revenue and profitability through innovation in strategy, product development, merchandising, marketing and category management. She began her career with Hershey in engineering and supply chain, moving into progressively responsible positions in brand management and product merchandising. Hahn also led the revitalization of Hershey's e-commerce and Web business. Most recently, she served as the global vice president and general manager for direct retail and licensing, where she led a 700 person cross-functional team, expanding Hershey's presence across North America, Asia and the Middle East.