Ahold is set to open a small, foodie-focused store in Boston. The new banner, bfresh, was developed by the Fresh Formats team and is geared toward young shoppers in the neighborhood.
The idea is that consumers will not have to give up quality and freshness to get a good price, Supermarket News reported. The new banner is set to open soon in Boston's Allston neighborhood.
Rumors of an Ahold store opening were heard back in April. The new format, though smaller than a typical supermarket, will be larger than the 3,000 sq. ft. Philadelphia sister store, Everything Fresh. Though not too many details were revealed, social media buzz described bfresh as specifically designed to eliminate "tradeoffs."
In June, Ahold merged with Delhaize to create the fifth largest grocery chain in the United States. Ahold operates brands such as Stop & Shop and Giant, as well as online grocer Peapod.
Ahold's new concept store is an attempt to keep competitive during a time of great change in the U.S. supermarket industry. Since the recession, shoppers have not gone back to traditional grocery stores, and many are choosing to buy food online, or at discount dollar stores, convenience stores and warehouses—all eating away at market share.
On the other end of the spectrum, shoppers are also visiting more specialty grocers, such as Whole Foods (NASDAQ:WFM).
-See this Supermarket News article
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