Apparel retailer Aeropostale (NYSE:ARO) will launch its P.S. brand in Mexico. Expansion plans include the opening of branded shop-in-shops in department stores, as well as standalone stores across the country.
Aeropostlae is working through with a licensing partnership with Distribuidora Liverpool, S.A. de C.V. ("Liverpool"). The brand celebrated the grand opening of its first store in July at the Sante Fe Mall in Mexico City.
"We are excited to expand our partnership with Liverpool and bring P.S. from Aeropostale to Mexico," said Thomas Johnson, CEO, Aeropostale. "In just one year, the Aeropostale brand has seen rapid growth and great strength in Mexico. As such, we are proud to bring the P.S. from Aeropostale brand to this important market as we pursue global expansion plans for the P.S. from Aeropostale brand. We are especially pleased to be broadening our relationship with Liverpool. The Liverpool team has a proven track record as the operator of Mexico's largest department stores, as well as our Aeropostale brand locations, and we look forward to leveraging their deep experience once again to open more than 100 P.S. locations over the next several years."
The openings are part of a strategy aimed at boosting sales for the struggling teen apparel brand. In spring Aeropostale closed 125 mall-based stores and eliminated 100 headquartered positions in an effort to cut costs in an ongoing restructuring plan.
-See this Aeropostale press release
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