Aeropostale branches out with bed and bath line

Aeropostale announced a licensing agreement with Himatsingka America to create home textiles. Under the agreement, Himatsingka will design, manufacture and distribute bedding and bath linens using the Aeropostale label.

The new Aeropostale products will be sold in big-box retailers and wholesale channels throughout the United States. The new branding opportunity with help the specialty retailer to branch out of a series of disappointing quarterly sales.

Like other stores selling teen apparel, finances have been tough as retailers try to compete with inexpensive, fast-fashion brands such as Forever 21 and H&M. After last year's losses, Aeropostale announced the closing of between 50 and 75 stores in 2015.

"We look forward to capitalizing on the power of the Aeropostale brand to expand our reach through new bedding and bath products," said Julian Geiger, CEO of Aeropostale. "Himatsingka America has a strong portfolio of brands and proven track record, and we look forward to working with them to reach new customers across new channels." 

The new home collection is expected to be available by back-to-school season 2016.

For more:
-See this Aeropostale press release

Related stories:
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Despite minor gains, Aeropostale plans to close up to 75 stores
Aeropostale's ex-CEO Geiger returns 
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Aeropostale to cut jobs, close 125 PS stores in malls

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