Aeropostale will open shops in more than 40 department stores in Thailand in the next five years, beginning on February 18 in Fashion Island Mall. Through a deal with Robinson Department Store, the U.S. teen retailer will continue its expansion across Asia through both shop-in-shops and standalone locations.
"Thailand will be an important market as we continue to expand globally across Asia. We are confident that our partnerships with Robinson Department Store Company will ensure that the Aeropostale brand will continue to expand and prosper internationally," Julian Geiger, CEO of Aeropostale, told The Nation.
The first Aeropostale location will be in the Robinson Department Store in Fashion Island Mall, opening February 18, followed by Future Park Rangsit on February 24, and Robinson Sriracha on March 1. In total, about 15 stores will open in 2016.
Finances have been tough for Aeropostale, as they have for other teen apparel retailers competing with inexpensive, fast-fashion brands such as Forever 21 and H&M. After big losses in 2014, Aeropostale announced the closing of between 50 and 75 stores in 2015.
But in an attempt to branch out its offerings, the retailer also announced in 2015 a licensing agreement with Himatsingka America to create home textiles.
-See this article from The Nation
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