Adobe partners with SAP to make sense of 'big data'

Adobe's new partnership with SAP, announced at the annual Adobe Summit Wednesday, integrates Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite, according to FierceRetailIT's sister publication, FierceCMO.

The partnership is intended to boost real-time customer engagement with a 360-degree view of big data, enabling merchants to better connect the dots and get actionable results. Story