Adidas Confirmed app reserves limited edition sneakers

No more waiting in lines for the latest limited-edition sneaker. Adidas Confirmed is a reservation system, similar to ones used for restaurants, that lets users reserve sneakers from their phone by leveraging geo-targeting technology.

The footwear brand is using the new technology in conjunction with the launch of the Adidas–Kanye West collaboration. The app is intended to get sneakers into the hands of consumers and not bulk buyers trying to game the system and resell coveted items. Story