Ace Hardware has partnered with eBay Enterprise (NASDAQ:EBAY) to expand its in-store pickup option. The partnership is intended to help Ace enhance its omnichannel capabilities, drive sales and generate customer acquisitions.
The companies first partnered in 2013 to pilot the in-store pickup program. The initial implementation included 36 stores, but Ace continues to build out the program in 50 stores per month. More than 500 stores offered in-store pickup by the end of July.
The retailer has seen a resulting 18 to 20 percent increase in e-commerce sales, as well as overall sale growth and an influx of new customers.
"We had been searching for a solution to help us acquire new customers and drive additional sales to our brick-and-mortar locations," said Jeff Gooding, director of consumer marketing at Ace. "The decision to implement eBay Enterprise In-Store Pickup has had immediate positive effects for us. The flexibility, ease of use, extensive training at the local store level and support from eBay Enterprise for our retail associates was key to making this initiative successful."
Ebay Enterprise has provided Ace with other solutions including a Web store, marketing solutions, drop ship, fulfillment and customer service.
"Local is one of the key battlegrounds for retailers looking to create a competitive advantage," said Tom Barone, head of omnichannel operations for eBay Enterprise, North America. "Ebay Enterprise is leading store fulfillment globally with quick-to-implement solutions live in North America, Europe and Asia."
Buy online, pick up in-store programs are becoming increasingly popular with retailers as they look to expand omnichannel capabilities. Many retailers, ranging from Whole Foods (NASDAQ:WFM) and Peapod to UPS and Staples (NASDAQ:SPLS), are now offering an in-store pickup option as consumer demand increases. Just last week, Pier 1 Imports (NYSE:PIR) reported that in-store pickup now accounts for one-third of Pier.com order fulfillment.
-See this eBay Enterprise press release
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