Ace Hardware has announced the launch of its new free in-store pickup program, Free Store Pickup, through which customers can now shop the hardware store online, check local store inventory and either go to the physical location to make a purchase or place the order online for same-day in-store pickup.
"Free Store Pickup enables consumers in neighborhoods across the country to complete their home maintenance projects more quickly and easily than they were able to before," said Jeff Gooding, senior director, consumer marketing, Ace Hardware. "Our new service will offer a more convenient way to shop, saving consumers time and giving them the confidence that their local Ace has everything they need, so they can get it right away and complete their project. We're taking Ace helpful to the next level to meet our consumers' needs."
In-store pickup was first rolled out in select Ace stores last year as a way to help eliminate shipping costs, wait times and to identify items that are already in stock. The program is accessible online through mobile devices on the Ace website, as well as through the retailer's apps.
Last month the retailer announced that it was testing same-day delivery in a handful of stores. The initiative should help the chain better compete with other home improvement centers and Amazon.
Buy online, pick up in-store programs are becoming increasingly popular with retailers as they look to expand omnichannel capabilities. Retailers offering the option include Whole Foods (NASDAQ:WFM), Peapod, Pier 1 Imports (NYSE:PIR), UPS and Staples (NASDAQ:SPLS), to name a few.
-See this Ace Hardware press release
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