“Mobile online shopping is reaching critical mass,” Beccue said. “In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a more than fivefold increase in one year indicates significant consumer interest.”
If the projections of ABI Research come true, not only will global consumers spend roughly $119 billion annually through their mobile phones but that revenue will account for about 8 percent of all E-Commerce activity. Much of this activity will come from outside the U.S., though, according to ABI Senior Analyst Mark Beccue, who points out that U.S. M-Commerce hit about $1.2 billion last year while Japan alone reached more than $10 billion in 2009. European M-Commerce activity is also projected to blow away the U.S. by the end of this year.