ABI Research: Global M-Commerce To Hit $119 Billion A Year By 2015

If the projections of ABI Research come true, not only will global consumers spend roughly $119 billion annually through their mobile phones but that revenue will account for about 8 percent of all E-Commerce activity. Much of this activity will come from outside the U.S., though, according to ABI Senior Analyst Mark Beccue, who points out that U.S. M-Commerce hit about $1.2 billion last year while Japan alone reached more than $10 billion in 2009. European M-Commerce activity is also projected to blow away the U.S. by the end of this year.

“Mobile online shopping is reaching critical mass,” Beccue said. “In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a more than fivefold increase in one year indicates significant consumer interest.”

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