Abercrombie unveils new, fully clothed look

Abercrombie & Fitch (NYSE:ANF) has released its first clothing ads and catalog since it revamped its image. The struggling teen retailer, known in the '90s and '00s for its half-naked clothing ads, made a promise last year to start a less sexualized marketing strategy.

The announcement to switch gears came after former CEO Mike Jeffries left the company. Today, the brand's website and catalog feature models, fully clothed, reported Daily Mail.

The old ads worked for a while, but the brand hit a major downturn in sales starting about five years ago. In the third quarter of 2014, sales dropped 12 percent.

The company fired its former CEO Christos Angelides in December after only 14 months. Angelides had replaced a pushed out Jeffries.

The new catalogs are not only less sexualized, they are more racially diverse. The company's new denim line is front in center on all materials. The rebranding was led by Abercrombie's new creative director, Ashley Sargent Price, who joined the company after a stint at J. Crew, reported Fortune.

For more:
- see this Daily Mail article
- see this Fortune article

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