Abercrombie freshens up brand leadership team

In Abercrombie & Fitch's latest attempt to gain traction, the retailer shifted several executives in its brand leadership team.

"We have put a talented team in place who are relentlessly focused on delivering quality merchandise and an excellent customer experience," said Christos Angelides, brand president for Abercrombie & Fitch and abercrombie kids. "While our turnaround continues to be a work in progress, these changes will significantly contribute to moving the A&F brand forward."

Stacie Beaver, a 15-year Abercrombie veteran, was promoted to general manager for A&F Women after most recently leading the Bottoms business for men and women at Hollister and A&F.

A&F Womens' new head designer is an outside hire from PVH in Europe, Kristina Szasz, who will join Abercrombie in September. At PVH, she was design director for denim at Karl Lagerfeld and Tommy Hilfiger. Szasz has also served in creative and design roles at Lee, Dockers, Iceberg, Nike, Ralph Lauren and Emilio Pucci.

Kurt Hoffman is the new general manager of A&F Mens. He joined the company in March and was previously senior director of men's merchandising at Club Monaco, where he led a turnaround of the line. His other experience involves relaunching Ralph Lauren's RRL brand, launching J. Crew's Men's Shop concept and helping lead the global expansion for Jack Spade

The former VP of men's design for Club Monaco, Aaron Levine, was promoted to head designer for A&F Mens after just joining the company in July. At Club Monaco, Levine expanded the line globally and was involved in the partnership with luxury e-commerce site Mr Porter. He has also worked for Jack Space, Rogues Gallery and Hickey Freeman.

For Abercrombie kids, Amy Sveda is the new general manager and joined Abercrombie in May. Previously, she revitalized the OshKosh brand at Carter's and also launched Louis Vuitton's e-commerce site. Her other retail experience was at Victoria's Secret, where she led several sub-brands.

Lastly, Monica Margerum is tasked with being the head of planning operations for both Abercrombie & Fitch and Abercrombie kids. She joined Abercrombie in August from Kohl's, where she was senior VP of planning for juniors and kids. Margerum spent 14 years at Express prior, most recently as director of merchandise planning. Press Release