Abercrombie & Fitch (NYSE:ANF) named Fran Horowitz president and chief merchandising officer, a newly created position, effective immediately. Horowitz will report to the company's executive chairman, Arthur Martinez.
"Abercrombie & Fitch Co. continues to make encouraging progress executing on its strategy to provide compelling, customer-focused shopping experiences based on clearly defined brand positions," said Martinez. "Fran's merchandising skills and her exceptional leadership, which has inspired associates to focus all their efforts on an intense understanding and commitment to our customers, has ignited a turnaround at our Hollister brand. This promotion provides Fran the opportunity to play an even greater role in our future success as we focus on building shareholder value by positioning each of our brands for sustainable growth."
Horowitz had previously served as president of the company's Hollister brand, joining the retailer in October 2014 from Ann Taylor Loft, where she was president.
As president and chief merchandising officer, Horowitz will have responsibility for all customer-facing activities across the company's brands. This includes merchandising, design, planning, inventory management, marketing and stores. The company expects to name a new president of each of its brands at a later date.
Abercrombie has been adding executives and working to freshen up its brand while navigating a turn around.
-See this Abercrombie & Fitch press release
Abercrombie freshens up brand leadership team
Abercrombie returns to logos to woo older millennials
Abercrombie erases abs from ads
Abercrombie & Fitch shareholder: It's time for a new CEO
Abercrombie & Fitch renews CEO contract amid investor dissent
Is Abercrombie & Fitch ready to let go of its (mildly) aging shoppers?