Abercrombie & Fitch names brand presidents

Abercrombie & Fitch (NYSE:ANF) has named new brand presidents for its banners, and both of the appointees hail from Target. 

Stacia Andersen will be brand president of Abercrombie & Fitch and abercrombie kids, and Kristin Scott has been appointed brand president of Hollister Co. Both will report to Fran Horowitz, the company's president and chief merchandising officer, and each will have responsibility for all product and customer-facing activities for their brands.

Andersen joins Abercrombie from Target, where she was most recently senior VP of merchandising, responsible for Target's apparel, accessories and baby omnichannel businesses. She set overall strategic direction and led all merchandising, product and brand creation, designer and brand partnerships, pricing and promotions, and channel strategies for growth.

Andersen also led the strategy for Target designer partnerships including Lilly Pulitzer, Joseph Altuzarra and WhoWhatWear, and in other roles led Target's sourcing strategy, according to a company statement. 

Scott began her career at Target and held senior leadership positions in planning and merchandising during her 16 years at Target and Marshall Fields. More recently, she was with Victoria's Secret as exec-VP and general merchandise manager.

Andersen will join the company on June 13 and Scott on August 1.

"We look forward to welcoming Stacia and Kristin to the team. They are innovative, strategic leaders with extensive experience and records of success across large retail organizations. Both are collaborative, engaging and passionate, aligning with our culture and values," said Horowitz. "I am confident that both will provide strong, experienced leadership to move our brands forward."

Horowitz joined the teen retailer in December as it works to freshen up the brand and navigate a turnaround as the once-powerhouse struggles to win older millennials and a new generation of teens.

Hollister recently got an update with cleaner, brighter stores and a scaled-back promotional schedule.

For more:
- see this Abercrombie & Fitch press release

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