Abercrombie erases abs from ads

Nine months ago, Abercrombie & Fitch began purging all of its advertisements and stores of photos of bare, sculpted male torsos. The transformation is nearly complete, minus one holdout: the retailer's Fierce cologne. Now the company is hoping to win back shoppers. Will the new look, minus the sexy models, give the retailer a much-needed push in the highly competitive teen apparel market? Story