Abercrombie Discourages Associates From Wearing Black

It's not unusual for retail chains—especially apparel chains trying to sell a very specific image—to strictly regulate uniforms and associate clothing choices. But for a chain with no uniform to bar a single color from any wardrobe choices seems a bit unusual. Alas, Abercrombie likes to go contrarian. ("We apologize if there's any prospective customer whom we have yet to offend.") Not only has Abercrombie banned black from the clothes it sells, it "discourages" it from being worn in their stores at all. "Management will tell people that (Abercrombie CEO Michael Jeffries) hates the color and so we're not supposed to wear it to work," said one employee. "It even applies to coats in the winter." The chain confirmed: "Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos." Story