Abercrombie debuts athleisure brand

Abercrombie & Fitch (NYSE:ANF) will be launching its women's athleisure line later this week. The added offerings will debut on July 29 in stores and online, with prices ranging from $15 to $160.

"The collection is a nod to the brand's athletic heritage, featuring sporty items that can be dressed up or down including cropped fleece tops, structured leggings, tanks with mesh inserts and ribbed jersey dresses," according to a company statement. The line will also include a peplum skirt, bomber jackets and zip-front hoodies.

While Abercrombie & Fitch already covers most of these categories in its online shop, a deeper extension, plus the popularly debated logo, is smaller, but present on many of the designs, Racked reported.

Abercrombie joins the growing athletic wear trend, often attributed in part to the popularity driven by yoga-brand retailer Lululemon (NASDAQ:LULU). Other retailers with new activewear lines include Foot Locker (NYSE:FL), Victoria's Secret, Nike (NYSE:NKE), Under Armour (NYSE:UA) and Dick's Sporting Goods.

For more:
-See this Racked article

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