A Small Device That Measures Up

Sometimes, it's the simplest ideas that can solve the biggest problems. Consider the supply-chain global outsoutcing issues with clothing. A huge concern is the lack of accuracy of garment measurements.

Enter a a tiny device called an e-tape. I have to give credit to legendary retail analyst Paula Rosenblum, who has now launched her own firm called Retail Systems Research and who started raving about e-tape.

What it does is take the measurement from the garment and wirelessly send it to a PC. So what? Assuming the person doing the measuring places the device properly, this unit sidesteps most of the common errors, such as reading the measurement incorrectly or writing it incorrectly. It also avoids language issues frequently encountered overseas. Not bad for a handheld device.

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