A reborn Circuit City gets closer to reality

Circuit City declared bankruptcy and was liquidated in 2008, but the name never really went away – and now the possibility of a reborn retail operation is getting closer to reality.

Ronny Shmoel acquired the brand last year from Systemax and along with Albert Liniado has been plotting a way back. The initial plan, first reported in January, was for retail stores, online sales, licensed kiosks, mobile shops and franchise opportunities.

The first new Circuit City store, 2,000- to 4,000 sq.-ft. showroom, was supposed to open in June near Dallas.  

But the timeline has slowed a bit.

"We could have easily leased a location, put some product in and opened the doors for business," Shmoel told Twice. "Instead, we are taking our time to get this right."

"After we took a step back and listened to what people were saying, we realized the scope of the project needed to change," he said. The store size has increased to 6,000-9,000 sq. ft. and design elements more carefully thought out with future expansion in mind.

The company is still looking for space in the Dallas-Fort Worth market and is working on a website launch that will include a marketplace component.

"No one is more excited to see Circuit City come back than us," Shmoel said. "I could have just opened up a retail store quickly, but that is not fair to our future customers or the legacy that follows Circuit City. This will be a carefully thought-out and well-executed business model, and that takes time to fully develop."

For more:
- see this Twice story

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