A More Customized Returns Package From Oracle?

Oracle on Monday will official launch its Retail Returns Management package, which will support highly-customized returns policies, such as one allowing a frequent purchaser to return more products than a less profitable customer.

Oracle is pushing the package's ability to track--and enforce--returns across mutliple channels, making it theoretically easier to deal with in-store returns of catalogue and online purchases, as well as those from a store in another state.

This has some strong potential as many retailers are feeling the pressure to liberalize their return policies. This suite could at least allow merchants to formalize exceptions, which might at least take away some of the sting of aggressive return policies. Also, the integrated CRM capability across multiple channnels couldn't hurt with that elusive single-view-of-the-customer goal.

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