A Little 3-D Retail-Tech Adventure, Anyone?

Hello, blog readers! We've been approached by a company that wants to create a 3-D environment for StorefrontBacktalk, complete with avatars for all readers. Before we explored this more seriously, we wanted to ask our readers whether we should proceed. Therefore...
How do you feel about StorefrontBacktalk creating a free 3-D online community, along the lines of Second Life? This area would be used for online discussions of retail tech and E-Commerce issues: