A deeper dive into Prime Day data

Prime Day was Amazon's (NASDAQ:AMZN) single biggest day ever. Sales soared 300 percent over last year and Amazon issued a statement last week detailing some highlights. But there was a good deal left unsaid, according to 1010data.

Amazon products were the clear winner on Prime Day 2016. The retailer owns 12 of the top 20 items sold, or roughly 60 percent of all sales, an increase over last year.

The retailer called out its Fire TV Stick as the top selling item but according to 1010data, the 8GB Fire Tablet was actually the top seller once all the model colors are combined.

Shoppers also snapped up Amazon gift cards and the Exploding Kittens card game. Mobile apps were popular this year, as were cell phones.

The most popular items didn't necessarily come from the top categories, as mobile phones and apps made up the bulk of the top 1,000 items.

Electronics were big sellers, but one the No. 2 selling item on Prime Day was a bit more old school – a multifunctional pressure cooker.

For more:
- see this 101data report