91% of consumers trust food retailers

As many as 91 percent of consumers report trusting food retailers to ensure safety in food products.

In 2014, 88 percent of consumers indicated they are either mostly or completely confident that the food at grocery stores is safe, according to the Food Marketing Institute's (FMI) 2014 U.S. Grocery Shopper Trends survey. This level of confidence has remained consistent in the last 10 years.

Consumers rely on a broader array of resources to ensure the safety of the food they purchase in grocery stories. They also expect producers, retailers and lawmakers to share responsibility for food safety, reported Retail Leader.

Most consumer information seems to be gathered on the Web. About 76 percent of shoppers reference the Internet to learn about food safety standards and practices, while 59 percent consult with family and friends.

Where do shoppers turn to hear about the latest food recalls for products deemed unsafe? Television is the main source, 76 percent; followed by newspapers and magazines, 31 percent; friends and family, 27 percent; radio, 25 percent; supermarket visits, 11 percent; email alerts, 7 percent; customer loyalty programs, 6 percent.; and store websites/Facbook pages, 4 percent.

"Consumer confidence is an inherent factor in any food retailer's business model, and thus safety is a top priority for supermarkets," said Hilary Thesmar, Ph.D. and VP of food safety programs, FMI.

For more:
-See this Retail Leader article
-See this FMI study

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