Consumers around the United States are planning to get holiday shopping started earlier this year, with as many as 83 percent doing a majority of their shopping on or before Cyber Monday.
According to the 2015 holiday survey by Market Track, shoppers will be looking for promotions that start around this important day of deals.
Forty-one percent of those surveyed plan to shop online on Thanksgiving, up from 11.1 percent who did so last year. And as many as 36 percent plan to shop in-store on Thanksgiving Day, up from 23 percent last year.
Black Friday will also be a big shopping day, with 53 percent of consumers visiting stores that day, up from 29 percent last year and 69 percent will shop online on Cyber Monday. In 2014, Cyber Monday marked the heaviest online spending day in U.S. history and the first time ever to surpass $2 billion in sales.
"This holiday shopping season, shoppers will have more options to shop where and how they want than ever before and they won't be forced to fight the crowds in-store during a single day event to get the best deals," said Traci Gregorski, VP of marketing at Market Track. "The gap will close on price differences offered online and in-store, and there will be a move toward retailer messaging that emphasizes making things easy for the shopper such as buy online, pick up in-store; free shipping on out of stock merchandise; and faster delivery for online orders."
The survey shows that 74 percent of shoppers will look at circulars to find deals, 56 percent will look on retail websites, 51 percent will find sales on TV advertisements, and 44 percent will refer to email promotions.
Up from 54 percent last year, as many as 85 percent of consumers plan to research prices online and then buy in-store, the same percentage of shoppers that generally prefer to shop in brick-and-mortar stores rather than online when given the option.
The most popular shopping site will be Amazon (NASDAQ:AMZN), 84 percent of the shoppers, and 12 percent will try Jet.com.
-See this Market Track press release
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