Brick-and-mortar will be the property shopping location for 83 percent of Halloween costumes and decorations this year. According to a Retale study examining the shopping behavior of parents for the 2015 Halloween season, only 45 percent of shoppers will buy Halloween items online.
"In addition to traditional store visits, Halloween shopping is now its own experience," said Pat Dermody, president of Retale. "Brick-and-mortar businesses continue to thrive during the holiday as Halloween pop-up retailers showcase elaborate in-store displays to engage shoppers to try costumes and explore the latest decorations for their home."
And most parents are planning on spending more for the holiday this year. More than half— 57 percent—will spend more than in 2014, with 64 percent of dads planning an increase in spending and 50 percent of moms. And about 37 percent of parents are planning to spend the same amount as last Halloween and 6 percent plan to spend less.
When will parents shop? Forty-two percent will shop in the first two weeks of October and 38 percent will start shopping before October. One in 10 will start Halloween shopping two weeks prior to the holiday and 7 percent will wait until the week before the 31st.
Most of the funds will go to costumes, as 46 percent of parents will spend their budget on items to wear and 36 percent putting funds towards candy. Only 17 percent of shoppers will spend on home decor.
Seventy-one percent of those surveyed will by candy at a mass merchandiser, 11 percent at a grocery store, 9 percent at a dollar store and 6 percent at a drug store.
"Shopping has rebounded this Halloween after seeing a lull in recent years," added Dermody. "As the overall economic climate has improved, we're seeing a boom in Halloween interest and spend. Though the two aren't directly related, if you look at Halloween as a bellwether for December, holiday spending could also rise this year."
The average Halloween shopper will spend $74.34 this year, down from 2014's $77.52, according to the National Retail Federation's Halloween Consumer Spending Survey.
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