Wearables haven't quite registered with consumers but new data shows that 81 percent of surveyed consumers said they were interested in using wearables down the line to keep track of things such as health and fitness.
The International Data Corporation predicted that wearable device shipments worldwide would rise almost 489 percent between 2014 and 2018, an increase from 19 million to almost 112 million shipments, reported eMarketer.
Of all the wearables, those with health and fitness tracking functions seem to be of the greatest interest to consumers. According to polling conducted by Makovsky Health and Kelton Research, 81 percent of surveyed U.S. Internet users said they would use a wearable device, and 48 percent of respondents said monitoring fitness is their top reason for potentially turning to wearable technology. Tracking health issues and diet/nutrition ranked second and third respectively.
However, the number of consumers interested in wearables is nowhere near proportionate to those that actually use them—yet. An Opera Mediaworks study conducted in June reported that just 2.5 percent of U.S. smartphone users use wearable fitness and activity tracking devices while exercising, while smartphones were used while exercising by almost 58 percent of those surveyed.
Still, retailers are preparing for an anticipated consumer surge. In spring, Amazon launched a store dedicated to all things wearable. Around the same time, Google (NASDAQ:GOOG) unveiled the Android Wear smartwatch, a wearable mobile device.
Other uses for wearables in the Makovsky Health and Kelton Research study include tracking sleeping conditions, 29 percent, and managing stress and mental health, 27 percent. Nineteen percent of respondents said they would never use a wearable device.
*This story originally appeared in FierceMobileRetail's sister publication, FierceRetail.
-See this eMarketer article
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