Savers second-annual shopping survey found that 76 percent of shoppers are choosing to thrift shop because its cost effective and feels like a treasure hunt. Most importantly, 77 percent of shoppers are looking to get a good deal or value on items they buy.
But uniqueness also plays an important role—40 percent of respondents said they place importance on finding unique items for their wardrobes or homes. In addition, 73 percent of U.S. shoppers prioritize the environment in their shopping habits.
Thrift shoppers lead the pack when it comes to buying sustainable products, compared to those that do not thrift shop, 46 versus 37 percent respectively. In addition, thrift shoppers are more likely to purchase items made by environmentally conscious companies, 40 percent versus 27 percent.
As far as back-to-school shopping goes, 86 percent of parents, versus 71 percent of non-parents, have visited thrift stores, and 53 percent of parents are most likely to shop in a thrift store for clothing or shoes this BTS season.
In addition, the survey reflected that while U.S. shoppers want a good deal, they don't want the extra work involved in finding the discounts. For example, shoppers are less likely to clip coupons than they were last year, 43 percent versus 50 percent, and less likely to look for sales, 50 percent versus 57 percent.
Finally, almost half, 46 percent, of thrift store shoppers try to stick to a budget, compared to 37 percent of those who have never shopped at a thrift store.
Resale and consignment stores are growing in popularity among U.S. shoppers. Earlier this year, Plato's Closet and Once Upon A Child, both resale stores, made Entrepreneur Magazine's Franchise 500 List. In the 36th annual rankings, these two retailers nabbed the No. 108 and No. 140 spots overall.
Even more, online consignment shop Tradesy was recently awarded another $30 million investment, led by Kleiner Perkins, just eight months after Kleiner led a group that gave $13 million to the start-up.
-See this Savers press release
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