71% of shoppers concerned with online security, shipping costs

Online security and holiday shipping costs ranked top of mind for concerns among 71 percent of respondents, according to the 2014 Kelly Scott Madison Holiday Shopping Study.

In addition, 19 percent of respondents plan to increase their shopping on Cyber Monday from the day in 2013, reported Chain Store Age. Still the most popular shopping days will be two weeks before Christmas and Black Friday.

Not satisfied with post-holiday gifts, 87 percent of shoppers claim they are likely to return items purchased through brick-and-mortar locations as opposed to those who will return gifts bought online, 63.5 percent. Seemingly the more difficult option, 37.5 percent of consumers have not ever returned an online purchase, compared with only 13 percent for in-store purchases.

The increase in Thanksgiving shopping hours this year seems to interest shoppers as 45 percent are reacting positively toward the lengthening of the holiday season, while 37 percent are reacting negatively.

And what will consumers be searching for Thanksgiving Day? According to recent research by the Georgetown Institute for Consumer Research, sponsored by KPMG, 86 percent of consumers plan to purchase apparel during Thanksgiving sales, beating out electronics and recreation items, both 67 percent. And most consumers plan to visit stores they already know and love.

As many as 83 percent of the survey's respondents feel that physical stores have become too crowded on holidays, and so many are turning to online shopping, as 49 percent are convinced that the Web has better deals.

Rounding up the season, 71 percent of consumers predict they're likely to increase their online holiday shopping this season. Plus, there is an expected increase in the use of mobile for both research and purchase of holiday gifts. The National Retail Federation is projecting $616.9 billion in holiday sales for 2014, and mobile will capture 20 percent of online sales.

For more:
-See this Chain Store Age article

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