70% of Walmart Web traffic is mobile

Mobile has firmly won the battle of devices this holiday season at Walmart (NYSE:WMT), where mobile made up more than 70 percent of traffic to the retailer's website since Thanksgiving.

"Mobile firmly established itself as the dominant shopping trend, for both traffic and sales," said Fernando Madeira, president and CEO of Walmart.com, in an emailed statement. "Mobile is making up more than 70 percent of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device—that's double compared to last year."

This marks a dramatic shift for Walmart shoppers who previously used mobile mostly for searching and browsing. These same shoppers are now making purchases at a much higher rate, Madeira said.

Walmart's digital holiday campaign began earlier and is extended later than in previous years.

Walmart followed up Cyber Monday with an evening edition for those unable to shop online during the traditional work day. Walmart introduced the Evening Edition last year to help those who had to plan around work schedules or social obligations. According to a recent Walmart survey, about a third of people planned to shop after 5 p.m. on Cyber Monday this year. 

For more:
-See this Walmart press release

Related stories:
Walmart's omnichannel holiday strategy
Walmart, Toys R Us most expensive for toys
Holiday Web traffic peaked on Cyber Monday 2014
Best online deals to hit Thanksgiving Day
Cyber Monday heaviest online sales day in U.S. history

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