E-commerce is currently a $3 billion market worldwide and growing at a rate of 20 percent. Specifically for the holiday season, online sales and mail orders are projected to climb 13.5 percent, far more than the 4 to 4.5 percent growth in the overall retail sector. Therefore, it's no surprise that consumers are willing to put deal finding at the top of the priority list this year.
According to a recent report from Clustrix, 70 percent of shoppers would leave a work meeting or shop online during a meeting to get a limited-time offer.
"The State of Online Shopping: 2014 Survey," surveyed 500 consumers in September and looked at consumer trends heading into the holiday season. Seventy-five percent of the respondents claimed to shop on Cyber Monday, with 14 percent saying they sometimes shop on Cyber Monday.
And as Halloween turns to Thanksgiving, consumers will definitely be hunting for sales, as 355 respondents said they would either leave a meeting or shop online during a meeting at work to get a limited-time offer. And about 40 percent said they shop online on a daily basis, with another 30 percent claiming they shop online on a weekly basis.
"More than ever, e-commerce vendors need to know how to prepare their online businesses to meet the growing demands of consumers," said Tony Barbagallo, CMO at Clustrix. "Many of our customers like Flipkart, MakeMyTrip, nomorerack and Photobox have emphasized the importance of site throughput and availability as well as providing fault-tolerant performance during peak traffic periods. Clustrix's survey results only confirm those mission-critical requirements for fast growing e-commerce vendors."
According to a ChannelAdvisor multichannel e-commerce study, 86 percent of retailers are expecting increases in year-over-year online holiday sales. Barbagallo warned that retailers may not be equipped to handle the spike in online shoppers that the season will bring. "As shoppers flood a business's website on Cyber Monday, its database performance may grind to a halt as it reaches maximum capacity," he said. "Additionally, customers nowadays expect a quick and always-on shopping experience. If website performance becomes slow or suddenly crashes because the database cannot support the influx of traffic, a customer will likely turn to another vendor and the business will lose out on potential revenue."
But these e-commerce problems can be avoided by leveraging a database archived specifically for e-commerce that was designed to meet the specific growth, performance and availability demands for today's online retailers.
-See this Clustrix press release
Macy's advances omnichannel strategy with same-day delivery
Foot Locker rolls out same-day delivery
70% of retailers embrace omnichannel
Pier 1 to boost assortment by 30%
Pier 1 Imports, Family Dollar, L Brands lower forecasts on grim holiday sales