7-Eleven has announced a partnership with DoorDash to add a delivery service to the c-store retailer's omnichannel offerings.
DoorDash, known for its restaurant delivery service, is the latest in a string of start-ups that aim to deliver within hours of an online order, TechCrunch reported.
DoorDash has experimented with other types of stores, such as grocery deliveries, in the past. Thus far, the company services Chicago, Los Angeles and New York. The District of Columbia and Boston are the next expansions. DoorDash was happy to jump into the c-store business as these chains are growing in popularity among consumers, now making up 34 percent of all U.S. retail outlets.
According to Raja Doddala, VP of innovation and omnichannel strategy at 7-Eleven, tests are showing that DoorDash users are ordering more goods from convenience stores on average than they would if they went to the store themselves.
Before DoorDash, 7-Eleven announced a partnership with Postmates, another delivery service. However, Postmates only services San Francisco and Austin, so the retailer looked to other delivery start-ups to expand into other cities.
"We're going to obviously validate this through learning and testing," Doddala told TechCrunch. "You can thank Amazon or Uber, some people some of the time expect things to come to them when they push a button. Our hypothesis is that will include any use case, and any retail experience, some of the time will include on-demand. We think that should be part of the convenience store value proposition."
-See this TechCrunch article
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